One of the things I love about my job is that it’s different every day. It’s one of the reasons that robots, tech, and big banks haven’t successfully made inroads into taking agents’ jobs. Buying or selling a house is much more complicated than buying an airline ticket or booking a hotel room. It’s not brain surgery, but real estate is often a person’s most significant investment asset, so having competent and practical assistance is critical. Luckily, each day I wear a different hat, pulling from experiences from an almost 20-year-long career. Here are just a few of the ways we spend our days.
✌️-Steph
- Assist buyers with finding a home that meets their needs and budget
- Help sellers prepare their home for sale and list the property on the market
- Advise clients on the current market conditions and the likely sale price of a property
- Negotiate offers and contracts on behalf of clients
- Coordinate inspections, appraisals, and financing
- Oversee the closing process and ensure all necessary paperwork is completed and filed
- Market properties through various channels, including online, social media, and traditional advertising
- Host open houses to showcase properties to potential buyers
- Connect clients with other professionals, such as home stagers, photographers, and attorneys
- Keep clients informed about the status of their transaction and any developments in the market
- Answer clients’ questions and provide guidance and support throughout the process
- Help clients understand the terms and conditions of contracts and other legal documents
- Assist with scheduling and coordinating showings of properties
- Provide information on the local community, including schools, amenities, and other points of interest
- Research and analyze comparable properties in the area to help clients determine the value of a home
- Prepare and present market analysis reports to clients
- Attend industry events and stay up-to-date on the latest trends and best practices in real estate
- Network with other real estate professionals and build relationships with potential clients
- Manage a database of potential buyers and sellers
- Follow up with leads and potential clients
- Respond to inquiries from clients and other real estate professionals
- Collaborate with other agents and brokers to market and sell properties
- Attend meetings with clients and other professionals, such as attorneys and mortgage lenders
- Provide guidance on preparing a home for sale, including recommending repairs or updates
- Advise clients on how to stage a home to make it more appealing to buyers
- Conduct research on the local real estate market and stay informed about changes and trends
- Assist clients with the preparation of paperwork and documents needed for a sale or purchase
- Review contracts and other legal documents to ensure they are accurate and complete
- Work with clients to develop a budget and financial plan for the purchase or sale of a home
- Help clients understand the mortgage process and assist with finding financing options
- Connect clients with mortgage lenders and other professionals who can help them secure financing
- Attend continuing education courses to stay up-to-date on industry regulations and best practices
- Maintain accurate and complete records of transactions as required by the state
- Utilize marketing tools and strategies, such as email campaigns and targeted advertising, to reach potential buyers and sellers
- Attend industry events and conferences to network with other professionals and stay up-to-date on industry trends
- Communicate with clients through various methods, including email, phone, and in-person meetings
- Review contracts and other legal documents to ensure they are accurate and complete
- Connect clients with professionals who can help them secure financing, insurance, etc.
- Help clients understand the local real estate market and trends
- Provide guidance on pricing, staging, and marketing a home for sale
- Respond to inquiries and requests from potential buyers and their agents
- Maintain accurate and up-to-date records of client communication
- Stay informed about local zoning laws, regulations
- Assist with the relocation process, including helping clients find temporary housing and connecting them with resources in their new location
- Help clients find and connect with contractors
- Attend closing meetings and help clients understand the documents they are signing
- Manage the transaction process from start to finish
- Provide post-sale support, such as helping clients find contractors or other professionals for home repairs or renovations
- Keep clients informed about changes in the local real estate market
- Develop and implement marketing campaigns to promote properties and services
- Create and maintain a professional website
- Use social media to promote listings and connect with potential clients
- Use email marketing to promote listings and services
- Create and distribute marketing materials, such as brochures and flyers
- Attend real estate industry events, such as conferences and trade shows
- Join local real estate industry groups and organizations
- Participate in community events and charities to build relationships and promote the business
- Build and maintain a network of vendor contacts, including other real estate agents, mortgage lenders, home inspectors, and lawyers
- Develop and maintain relationships with clients, including keeping in touch after the sale
- Stay up-to-date with changes in real estate laws and regulations
- Understand and adhere to fair housing laws and ethical standards
- Manage a database of clients
- Use real estate software and technology, such as CRM systems and MLS platforms
- Create and maintain a business plan
- Set and track business goals and objectives
- Create and track marketing and advertising campaigns
- Use data and analytics to inform business decisions
- Monitor and evaluate the effectiveness of marketing and advertising efforts
- Track and report on key performance indicators, such as sales volume and customer satisfaction
- Identify and pursue new business opportunities
- Develop and implement strategies to retain and grow the business
