From KW Nashville Business Center Class – 7/12/12
Overview: What is eEdge?
You’ve probably heard of the hub and spoke analogy when it comes to marketing and branding. The idea is that each marketing spoke should lead back to the center hub. Your postcards, email signature, craigslist ads, radio spots, newsletters, social media sites, etc., should all point back to your brand hub– in most cases YourWebsite.com
Well, eEdge is a bit like that. eEdge is not the hub of your marketing or branding (though you can create pieces there), it’s the hub of your BUSINESS. All productivity spokes lead back to eEdge.
I think this video explains it better than I ever could.
YouTube: http://www.youtube.com/watch?v=NpMowN-mkl8
Why Go Pro?
Here’s a list I compiled from other sources across the web. Something I’m missing? Please note it in the comments below.
- A custom vanity URL
- Easy Craigslist posting
- More postcard templates
- More email templates
- More newsletter templates
- More flyer templates
- PEAK Performance Guide tracking (analytics)
- Recent contact online overview box
- See exactly which homes the lead has viewed online and/or saved
- More prospect search options
- Single Property Website page creator
- Landing page intro customization for your communities
- Custom campaigns – “set it and forget it”
- Market Insider neighborhood resources (community info, schools, compare areas)
- Market Insider newsletter by zip (great for sphere and past clients – comparable to TP Market Snapshot)
- Embed search widgets on other sites (see sidebar widget on this page))
- Search by map feature
- Featured Partners page
- Additional options on feature pages to drive more clicks and time on site
- An RSS feed alert for tech-savvy buyers (NOT a blog feed)
- Mobile website
- Property blast tool
- Marketing in Motion – virtual tours
- The ability to access your database from your smart phone (?)
Notes
Action Plans & Calendar coming soon!
Recommended Training Videos:
